How much do you charge for a full detail?

It is not surprising that people seeking detailing services often become confused by the huge variance in pricing. The problem stems from the wide range of definitions of “detailing” much like the title of “doctor” can mean many different things.

Detailing can generally be divided up into 4 segments: Concours d’élégance (think Pebble Beach), high-end (Ferraris, Lamborghinis, etc.), retail (generally any vehicle an owner takes pride in) and production (new & used car lots, car washes, auctions, etc.)

When asking about prices for detailing many potential customers have an expectation of a price that is consistent with the segment below what they are actually seeking. For example, many people with newer vehicles may be very familiar with the detailing from IMG_5190the dealership where they purchased the car or they may have seen the prices at the local car wash. When they later seek the services of a retail detailer they are often shocked that the price is higher. Those with high-end sports cars they drive on the weekends often expect the price to be the same as when they have their daily driver detailed. People with high-end cars sometimes have concours level expectations without realizing what goes into it.

It also doesn’t help that many so-called detailers oversell their abilities and attempt to charge prices that are not consistent with the results they are delivering. These are the people who create a bad image for the industry.

People with high-end cars sometimes think they are being gouged on price simply because they spent more money on their car. The costs and risks of detailing such cars can be much greater. Replacing a damaged piece of trim on Ferrari or Lamborghini might cost thousands of dollars while similar damage to a Honda or Ford might be $100 For this reason, just the cost of insurance for working on such cars can be significantly more expensive and anyone IMG_5451detailing cars in this segment for production prices is probably not insured and likely not even a registered business. It should be a red flag. (This should be considered when searching for a detailer in any segment.)

Additionally, there are many key words or phrases that are used to hook uneducated customers. “Hand wax”, “machine polishing”, “high-speed buffing”, and “full detail” are just a few examples that cause confusion. Without additional information those terms mean absolutely nothing. What constitutes a full detail varies widely, not only from segment to segment, but also from detailer to detailer. Some detailers may also offer services in more than one segment. For this reason it is best to not simply ask “How much do you charge for a full detail?” A production detailer might spend 2 hours on a car and call it a full detail while a high-end detailer might spend 10-20+ hours for what they consider a full detail. Concours level details can exceed 100 hours. It is often necessary to have a conversation with a potential detailer to ensure both you and the detailer have similar expectations.

Written By Chris Chandler owner of  Nth Degree Auto Detailing


All Opti-Coat Pro Applications Now Come With A 5 Year Warranty

Concours Auto Salon the leader in Opti-Coat Pro applications for San Antonio Tx is happy to announce that Optimum Polymer  Technologies Opti-Coat Pro Ceramic Paint Coatings now come with a 5 year warranty for every complete application. Each new application will come with a warranty pack thatOpti-CoatPro1 includes an outline of the warranty and a warranty card. This warranty card will have a special number with an activation code on the back that is registered through the opticoat.net website.

Concours Auto Salon has been applying Opti-Coat Pro longer then any other shop in San Antonio. 2008  when the product was first released to the public. Concours Auto Salon was the first to apply it. January 2013 Optimum Polymer Technologies added the warranty program for customers wanting a little extra insurance for their paint. Again Concours Auto Salon was the first to Offer it with a warranty and the first to sell a warranty in the United States. Since the beginning Concours Auto Salon has applied Opti-Coat Pro to thousands of cars all over south Texas.IMG_6638

You can’t buy Opti-Coat Pro Just Anywhere

Its true. Opti-Coat can only be purchased and applied from an authorized retailer. There is a list of installers nation wide on the Opti-Coat Pro website. This ensures every one that has this amazingly durable product has i tone right by a licensed and insured shop with the experience and skill to make your paint look t’s best prior to the application of Opti-Coat Pro.

 

 

Save $70.00 On Your Next Clear Bra Install!

It’s that time of year when all of the car dealers in San Antonio are selling the last of the 2014 models at discounted prices. They are making room for the 2015 models that the will soon be discounting at the end of this year.

Limited Time  Offer                                                                                                                                            

From now until the end of 2014 Concours Auto Salon will be offering a $70.00 coupon towards your next clear bra paint protection film install here in San Antonio.

What Brand Film Are You Installing?                                                                                                                  

Xpel Ultimate Paint Protection Film. This film comes with a 10 year warranty from Xpel

Are There Any Additional Charges?

No. All pre cleaning and post cleaning of the front of your vehicle is included. Were not inflating the original price to then discount. All of the retail prices come from Xpel’s web site.

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