Not so long ago people looked at paint protection film as a trend. Like a fashion trend for the wealthy. You would se it on Porsches, Ferraris and other exotic vehicles. The average consumer thought it was over priced kitchen wrap. Trends tend to fade away right? Not paint protection film or (PPF/ Clear Bra) as others may know it by. The only thing that is fading away is the visibility of the film.
Quality Of The Newer Films
Older generations of clear bra films would tend to loose it gloss, become yellow and even start to develop cracks. The current generation of film has a self healing coating applied to in. This coating will heal and make light scratched disappear. Another benefit is it sheds environmental contaminates that cause the film to turn yellow. The new film are much smoother, have more gloss and are much more flexible making installs much more invisible. Xple technologies, film that we install here at concours auto salon has led the way in this
latest trend.
Popularity
In the past 5 years retailers and manufactures of paint protection film have see a 20% growth in sales. This is due to added customer awareness through marketing and the expansion into the OEM market. Auto manufactures have see the benefit of the product and started to add these films to their production lines. Today you can walk on any high volume Toyota dealers new car lot and find the film on Camry’s. Something you wouldn’t see 5 years ago.
Consumer Confidence
During the recent economic down turn new car sales were down but with the recent up swing more new vehicles are being sold. Trends show that people are planing on keeping their new cars for a longer period of time. Naturaly they would want to keep them looking new for as long as possible. Concours Auto Salon is seeing more middle of the road vehicles like Altima’s, Camry’s and Accord’s come in for clear bra protection. It’s not just a product reserved for the exotic car market any more.
The Smart Consumer
In past years we would introduce clear bra’s to customers in our shop and we would here comments like “well if it cost that much I might as well have the front bumper painted” or “I don’t like the line across the hood” or ” can live with a few rock chips”. The smart consumer understands that it cost over 500.00 to have a quality refinish completed to the bumper of their car and there’s a good chance that the color wont match. Another trend at our shop has been for customers to completely wrap the front of their hood and fenders when they have a bumper kit installed so there in no visible line. This gives them 100% front protection from rock chips.
If you have ever considered paint protection film and are in the market for a new car or are considering having the front of your car refinished we urge you to com by our shop Concours Auto Salon and see what we have to offer. We always have at least on vehicle with protection to show you.
